Monthly Archives: December 2011

Facebook will be bigger than Google in five years, according to some pundits, meaning that many people will turn to Facebook for information rather than “Googling” to find it. Regardless of whether this pans out or not, it’s important to … Continue reading →

Too many social networks to update? Use one tool to post to all. If you’ve got a Facebook Page, you’re probably also on Twitter, LinkedIn and a few other social networks. Ping.fm is a free tool that will post the … Continue reading →

Keep Facebook Page status updates to no more than one or two per day. If you bombard followers with lots of updates, they’ll start to tune you out. According to the Engage:GenY blog, a Gen-Y consumer, participating in a focus … Continue reading →

Social networks like Facebook aren’t the place to avoid addressing customer issues and complaints or hide behind corporate rhetoric. Be real, and people will connect with you. Be phony, and you’ll not only get unfriended, you might provoke a backlash. … Continue reading →

Focus your status updates whenever possible on what’s new and interesting, such as relevant and emerging trends you’re spotting; new promotions (it’s smart business to reward your Facebook fans with deals and promos); new products; and so on. Fun, compelling, … Continue reading →

Talk about your customers. If your Facebook Page updates are all about how fabulous your company and its products are, followers will quickly lose interest. And it’s doubtful they’ll want to share this information with their Facebook friends. Instead, provide … Continue reading →

Facebook updates with images posted on company ‘fan’ pages are clicked on 54 percent more than text-only updates and 22 percent more than posts with video, according to a recent study by social media marketing group Vitrue. The study found … Continue reading →