4. Add a picture to your updates – and post them on Friday mornings.

Facebook updates with images posted on company ‘fan’ pages are clicked on 54 percent more than text-only updates and 22 percent more than posts with video, according to a recent study by social media marketing group Vitrue. The study found that updates posted before noon are clicked on 65 percent more often than those published after 12 p.m. Fridays are the best day of the week to post status updates on company pages; weekends are the worst.