Promote your Facebook Page on your website, blog, and Twitter and in press releases, print ads and in your email signature. Use all your communications channels to let customers know about your Facebook Page. Put a “Like” button on your website, too. Whenever people click the “Like” button, the fact that they like your company shows up in their Facebook News Feed, exposing your business to more people. Consider putting the “Like” button near your email sign-up form or when engaging with customers in other online opt-in activities.
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(Researched by: www.itechwebdesign.co.uk)