Do you have someone in-house who has the time (and passion) for Facebook and other social media updates? If so, great. If not, consider outsourcing the job to a freelance social media manager — preferably someone in their 20s with an hourly rate of $20 or so. Either way, establish best practices — what’s appropriate to post and what isn’t, for starters, as well as who your target audience is. Some businesses with Facebook Pages establish an editorial calendar, with updates planned in advance to coincide with calendar events such as Halloween, the World Cup, Thanksgiving, and so on.
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