Talk about your customers. If your Facebook Page updates are all about how fabulous your company and its products are, followers will quickly lose interest. And it’s doubtful they’ll want to share this information with their Facebook friends. Instead, provide content that’s interesting, useful, thoughtful, even slightly controversial (within reason), whether it’s text, video, or photos. Ask your followers for their opinions. Engage them in a dialogue. Talk to your customers, not at them.
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