Category Archives: Website Marketing

Twitter is over capacity… You mean Twitter is DOWN

Posted on November 29, 2011 by ewanvrooyen

Twitter has been down most of this morning and all they can say is Twitter is over capacity. I think they should be a bit more forthcoming and admit the site is DOWN.

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How do I change the featured youtube video on my channel page?

Posted on May 11, 2011 by ewanvrooyen

Log-in to your account  > On the top right you will see a drop down box with your username > Click “My Channel > Click (top middle) “Videos and Playlists” > choose the video from the “Featured video” field > … Continue reading →

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Why Use Social Media Marketing?

Posted on March 16, 2011 by ewanvrooyen

When sites like Facebook and Twitter arrived on the scene a few years ago, they were viewed solely as social networking tools – 21st century techno-vehicles for keeping in touch with friends and communicating quickly and easily at no cost. … Continue reading →

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Social Media: How to handle Negative, Rude or Deceitful Comments

Posted on February 23, 2011 by ewanvrooyen

How does one handle negative comments or outright lies being posted on social platforms across the web? This is becoming a greater and greater concern and the root problem is that social media cannot truly be “controlled”. The best defense … Continue reading →

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10. Optimize updates with keywords.

Posted on December 13, 2010 by ewanvrooyen

Facebook will be bigger than Google in five years, according to some pundits, meaning that many people will turn to Facebook for information rather than “Googling” to find it. Regardless of whether this pans out or not, it’s important to … Continue reading →

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9. In a rush?

Posted on December 13, 2010 by ewanvrooyen

Too many social networks to update? Use one tool to post to all. If you’ve got a Facebook Page, you’re probably also on Twitter, LinkedIn and a few other social networks. Ping.fm is a free tool that will post the … Continue reading →

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8. Don’t go overboard with updates.

Posted on December 13, 2010 by ewanvrooyen

Keep Facebook Page status updates to no more than one or two per day. If you bombard followers with lots of updates, they’ll start to tune you out. According to the Engage:GenY blog, a Gen-Y consumer, participating in a focus … Continue reading →

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7. Be authentic and human.

Posted on December 10, 2010 by ewanvrooyen

Social networks like Facebook aren’t the place to avoid addressing customer issues and complaints or hide behind corporate rhetoric. Be real, and people will connect with you. Be phony, and you’ll not only get unfriended, you might provoke a backlash. … Continue reading →

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6. Be newsy.

Posted on December 9, 2010 by ewanvrooyen

Focus your status updates whenever possible on what’s new and interesting, such as relevant and emerging trends you’re spotting; new promotions (it’s smart business to reward your Facebook fans with deals and promos); new products; and so on. Fun, compelling, … Continue reading →

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